Trend‑by‑trend unpacking Pinterest 2025 Summer Trend Report (released June 4, 2025)


1. 📵 Digital Detox & Nature Retreats

• Search spikes: “Digital detox ideas” +72%, “digital detox vision board” +273%; “nature bathing” +32% 

• Gen Z interest: “nature retreat” +72%, “beautiful view nature” +207%, “forest with water” +174% 

• Why it matters: A surge in people seeking screen-free summer escapes—forest walks, book retreats, mountain getaways.

• How to activate:

• Pin digital‑detox vision board templates and guides.

• Curate outdoor adventure series—think “Unplug & Explore.”

• Partner with retreat spaces or authors for book‑club‑in‑nature experiences.


2. 🌿 “Martha Stewart Aesthetic” & Garden‑to‑Table Living

• Key search gains: Garden-to-table cooking, flower gardens, fresh recipes.

• Why it’s trending: Users are drawn to wholesome DIY—homegrown meals, backyard flower beds.

• How to activate:

• Create boards like “Summer Herb Garden + Dinner” or “Flower‑to‑Table Menus.”

• Share coop-building tutorials or seasonal recipe content.

• Team up with gardening brands to offer shoppable pin collections.


3. 🏡 Rustic Farmhouse & Thrifted Interiors

• Surging terms:

• “Thrifted home” +488%, “farm cottage aesthetic” +911%, “earthy homes” +1,277% 

• Highlight: Natural materials, vintage finds, and cozy country vibes dominate for Gen Z.

• How to activate:

• Curate pins around thrifted décor DIYs, rustic furniture makeovers.

• Feature earthy palettes: green, brown, terra-cotta.

• Showcase styled “cozy cabin porch” or “garden cottage” boards.


4. 📚 Book‑Club & Summer Garden Party Culture

• Search trends: “Cute summer crafts” +106%, “book club retreat ideas” +265%, “evening garden parties” +89% 

• Why it’s gaining traction: Hands‑on creativity and social gatherings are back in vogue.

• How to activate:

• Launch a series like “DIY Garden Party Decor” with printable templates.

• Curate “book club kits” with snacks, bookmarks, discussion prompts.

• Host virtual or live DIY sessions to demonstrate crafts or styling ideas.


5. 🌸 Boho Crochet & Dill Green Fashion

• Fashion insights: “Boho chic summer outfits” +1,071%, “crochet micro shorts” +1,393%, “crochet short dresses” +2,030% 

• Color trend: “Dill Green” dominating wardrobes—“green jeans outfit” +1,627%, “green sequin skirt outfit” +601% 

• How to activate:

• Pin style guides featuring crochet outfits and Dill Green accents.

• Promote early‑2000s-inspired looks: low-rise denim, lip gloss, charm necklaces.

• Collaborate with vintage sellers or crochet artisans for shop‑able pins.


6. ✨ Astrology Makeup & Cool‑Toned Beauty

• Search surges:

• “Virgo makeup” +2,006%, “Cancer makeup” +1,888%, etc.

• “Blue eyeshadow palette” +970%, “baby‑blue cat eye nails” +909% 

• Why it resonates: Personalized, celestial looks offer summer self-expression.

• How to activate:

• Build zodiac-themed beauty boards with tutorials per sign.

• Amplify cool-toned palettes—blues, lavenders, reds.

• Jump on nail art trends—tropical fruits, Italian summer motifs.


7. 🎣 Fisherman Aesthetic & Coastal Decor

• Pinterest Predicts notes: Interest in cable-knit, striped tops, maritime touches 

• Home style note: Fisherman-inspired decor features fish motifs, nets, driftwood 

• How to activate:

• Share styling boards: “Coastal Porch Decor” and “Mariner-Inspired Outfit Guide.”

• Curate affordable fish-theme finds under $100.

• Highlight cable-knit/seafaring accessories and textures.


8. 🌼 Jam‑Girl Summer & Slow‑Living Aesthetic

• Trend momentum: Cottagecore/Jam-Girl-Summer gaining—homemade jam recipes, gingham décor, jam-themed parties 

• Why it stands out: Nostalgic rituals + artisanal charm = powerful visual and lifestyle cue.

• How to activate:

• Create boards titled “Homemade Jam Diaries” or “Jam-Boree Party Ideas.”

• Pin recipes, jar-styled cocktails, gingham-inspired styling.

• Partner with artisanal food brands or farm/garden influencers.


9. 👢 Moto‑Boho Edge Meets Default Fashion

• Cross‑trend highlight: Chunky moto boots, slouchy bags, fringe meet boho—celebrity-approved (e.g., Katie Holmes) 

• How to activate:

• Showcase “How to Style Moto‑Boho for Summer.”

• Feature accessible pieces (boots, bags) as easy trend entry points.

• Model layered summer/winter transitional looks.


10. 🎨 2025 Palette: Color Story Essentials

• Core Colors (from January’s Palette):

• Cherry Red, Butter Yellow, Aura Indigo, Dill Green, Alpine Oat 

• How to activate:

• Use monochromatic boards—e.g., “Dill Green Home Finds.”

• Build color-themed ad sets or styling sessions.

• Inspire users with seasonal color palettes in home & fashion content.